Read here. The naïve and easily-fooled (journalists/pundits?) eat up this type of anti-CO2, green-preening corporate public relations propaganda. Realistically though, the only means for a corporation to be truly carbon neutral is to go out of business - there just is no other way to reach zero CO2 emissions. Buying carbon offsets does not reduce a company's actual CO2 emissions. Here's a company that no longer buys into the green, window-dressing PR either.